Pinnacle Cinnamon Roll Vodka

Description

Deerfield, IL (November 21, 2013) Pinnacle® Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls®, have introduced a first-ever irresistible indulgence with Pinnacle® Cinnabon® Vodka. The latest creation from Beam Inc. (NYSE: BEAM) fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodkas award-winning vodka to deliver the ultimate indulgent experience. Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle® Cinnabon® Vodka delivers that amazing flavor in a premium first-to-market vodka, said Bill Newlands, President North America, Beam Inc. Were thrilled to partner with such a powerhouse consumer brand as Cinnabon, and were confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category. Like all Pinnacle Vodka flavors, Pinnacle Cinnabon Vodka brings legal drinking age consumers a surprising, never-tried-before premium spirit they will enjoy. Pinnacle® Cinnabon® Vodka offers lip-smacking indulgence that combines the decadent flavors of cinnamon, brown sugar and rich cream cheese frosting with hints of caramel to create a taste reminiscent of warm, freshly-baked cinnamon rolls. At 70-proof, the product is smooth, five-times distilled and can be served chilled, on the rocks or mixed in festive cocktails at any brunch or get-together. As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting, said Kat Cole, President of Cinnabon, Inc. “Were delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit. To get an exclusive taste of Pinnacle® Cinnabon® Vodka, the I Want Pinnacle® Cinnabon® Vodka Tour will be traveling nationwide delivering special sampling, where legal, of the new innovation during various brunch and happy hour soirees. Simply follow Pinnacle Vodkas Facebook page for locations and details. Pinnacle® Cinnabon® Vodka will be available in select markets on December 1, 2013 and nationwide on January 1, 2014 for a suggested retail price of $12.99 for a 750ml bottle.